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Search Results for Author 'Winterhalter, Stephan':
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Three Product Innovation Strategies for Emerging Markets and How to Choose
Idea posted: August 2014
Institutions: University of St. Gallen
Authors:
It is hard to resist the pull of emerging markets, such as India and China. Given the immense population in such countries, even the small percentage of the total population…
READ MORE PIN TO MY IDEAS Idea #430
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