How to Be a Customer-intimate Company

Idea posted: July 2014

Institutions: Vlerick Business School   

Authors:

Around 20 years ago, academics and consultants Michael Treacy and Fred Wiersema identified three ‘value disciplines’ or models followed by top-performing companies: operational excellence, customer-intimacy and product leadership. The second,…

  READ MORE   PIN TO MY IDEAS Idea #413

How to Formulate a Winning Strategy

Idea posted: July 2014

Institutions: Vlerick Business School   

Authors:

“Strategy is often like desert rain. Before the raindrops leave the desert floor, they evaporate, creating little or no effect below” — George Labovitz and Victor Rosansky, The Power of…

  READ MORE   PIN TO MY IDEAS Idea #411