Varied Effectiveness of Paid Endorsements on Social Media

Idea posted: April 2016

Institutions: The Wharton School of the University of Pennsylvania   

Authors:

One of the fastest growing facets of social media marketing is the use of paid endorsers — a fashion blogger, for example, paid by a fashion designer to post a…

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Is New Product Exclusivity Always a Good Idea?

Idea posted: February 2014

Institutions: Hebrew University of Jerusalem    The Wharton School of the University of Pennsylvania   

Authors:

In 1995, Japanese telecommunications giant NTT agreed to distribute a new product featuring new technology, but rejected the offer of exclusivity to the Japanese market. Going against the conventional wisdom…

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