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Search Results for Author 'Trope, Yaacov':
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Health Warnings Can Boost Sales: Regulators Beware
Idea posted: November 2013
Institutions: Tel Aviv University New York University Stern School of Business INSEAD
Authors:
Marketing messages promising powerful benefits such as enhanced social status in return for smoking a particular brand of cigarettes or sexual potency after taking a ‘cure’ for erectile dysfunction are…
READ MORE PIN TO MY IDEAS Idea #253
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