Turning Employees into Brand Champions: Leadership Style Makes a Difference

Idea posted: January 2013

Institutions: HEC Lausanne    WHU–Otto Beisheim School of Management    University of St. Gallen   

Authors:

Employee performance plays a vital role in the success of a service brand. In this Idea, faculty from HEC, WHU–Otto Beisheim School of Management and University of St. Gallen set…

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