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Search Results for Author 'Sheldon, Oliver':
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Business Relationships: Test the Water or Take a Leap of Faith?
Idea posted: March 2013
Institutions: Columbia Business School Rutgers University
Authors:
There are two basic types of exchanges employed by people when forming new relationships: incremental exchanges and constant exchanges. In the former, we ‘test the water’ and build relationships gradually…
READ MORE PIN TO MY IDEAS Idea #002
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