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Search Results for Author 'Shapiro, Melanie':
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Socially Aware, Media Savvy: Social Media Strategy
Idea posted: March 2013
Institutions: Henley Business School
Authors:
Companies can no longer control their communications with their customers. Social media tools have enabled information to be generated from within the marketplace by consumers themselves. This shift of power…
READ MORE PIN TO MY IDEAS Idea #111
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