The Secret of a Good Sales Assistant: Reading Customer Mood

Idea posted: September 2013

Institutions: Saïd Business School, University of Oxford    Franklin and Marshall College    Quinnipac University    Bentley University    Brandeis University   

Authors:

Imagine rushing into a store to grab a bottle of wine on your way to a dinner party and encountering a salesperson who wants to share their extensive knowledge of…

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Pricing and the Power of Red

Idea posted: August 2013

Institutions: Babson College    Drexel University LeBow College of Business    Fairleigh Dickinson University Silberman College of Business    Saïd Business School, University of Oxford   

Authors:

The colour red has long been associated with pleasure, and its effects have long been the subject of research. Studies have suggested that it serves as a ‘heuristic cue’ or…

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