What Companies Learn from Customer Satisfaction Surveys

Idea posted: August 2015

Institutions: University of Michigan Ross School of Business   

Authors:

How well is your company performing? For many companies, the answer to this question comes through customer satisfaction surveys, which tell companies where they are successfully meeting customer expectations and…

  READ MORE   PIN TO MY IDEAS Idea #543

Social Dollars and Online Customer Communities

Idea posted: September 2013

Institutions: University of Michigan Ross School of Business   

Authors:

There are long been various types of communities bringing together like-minded product enthusiasts — from Corvette or 2CV car clubs to Tupperware party groups to the techies dedicated to Java…

  READ MORE   PIN TO MY IDEAS Idea #206