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Search Results for Author 'Lu, Yina':
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How Checkout Lines Affect Consumer Purchases
Idea posted: July 2013
Institutions: Columbia Business School Duke University Fuqua School of Business
Authors:
For many strategic decisions such as product development or market expansion, retailers have access to sophisticated information on which to base these decisions. When it comes to customer service, however,…
READ MORE PIN TO MY IDEAS Idea #169
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