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Search Results for Author 'Lefsrud, Lianne M.':

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Storytelling for Entrepreneurial Endeavour

Idea posted: February 2014

Institutions: University of Michigan Ross School of Business    University of Alberta - Alberta School of Business   

Authors:

In a popular article published by Harvard Business Review in 1999, the authors proposed that those who use stories as part of their management and strategy technique tend to become…

  READ MORE   PIN TO MY IDEAS Idea #324

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