How to Stop a Social Media Firestorm

Idea posted: February 2020

Institutions: KEDGE Business School    University of St. Gallen    Babson College    University of Melbourne, Australia   

Authors:

Most major firms have online brand communities to reinforce their connections with customers and increase their reputation, brand patronage and customer spending. These online communities offer satisfied customers the ability…

  READ MORE   PIN TO MY IDEAS Idea #764

How More Customer Contact Creates a More Energetic, Motivated and United Workforce

Idea posted: September 2019

Institutions: University of St. Gallen   

Authors:

A new study shows how impactful customer contact can be in terms of employee engagement and organizational results. According to the study, contact with customers elicits the feeling in employees…

  READ MORE   PIN TO MY IDEAS Idea #751