Matching the Creativity Supply Side to Your Marketing Demand

Idea posted: April 2018

Institutions: ESSEC Business School    Rotterdam School of Management, Erasmus University    Sungkyunkwan University   

Authors:

Creativity, once thought an innate, unteachable attribute, is now seen as possible for all. One doesn’t have to be a genius to be creative. But creativity does require the right…

  READ MORE   PIN TO MY IDEAS Idea #700

Decision Support Systems: Under-rated and Under-used?

Idea posted: June 2014

Institutions: ESSEC Business School    Vienna University of Economics and Business    Rotterdam School of Management, Erasmus University   

Authors:

Technology acceptance research tells us that user evaluations (i.e. beliefs, perceptions and attitudes) strongly influence rates of adoption and diffusion. The problem for companies that develop and sell new technologies…

  READ MORE   PIN TO MY IDEAS Idea #387