Search Engine Marketing: Does it Pay?

Idea posted: January 2014

Institutions: eBay Research Labs    University of Chicago Booth School of Business    University of California Berkeley Haas School of Business   

Authors:

Traditional advertising has always been one of the largest expenditures for organizations; take Procter & Gamble for example, which reportedly spent just under $2.95 billion on advertising in 2011 alone.…

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