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Search Results for Author 'Swaminathan, Vanitha':
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Frequency Reward Vs Customer Loyalty Programs
Idea posted: November 2013
Institutions: Tuck School of Business University of Colorado Boulder Leeds School of Business Cheung Kong Graduate School of Business University of Pittsburgh Joseph M. Katz Graduate School of Business
Authors:
There are two basic types of loyalty programs: frequency rewards, through which customers earn points or credits to be redeemed (a free hotel room after so many stays); and customer…
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