Idea posted: May 2017
Institutions: Rotterdam School of Management, Erasmus University Durham University
Authors:
Some people are motivated by growth goals — goals that reflect aspirations and ambitions. In psychological terms, these people are promotion-oriented. In contrast, prevention-oriented people are motivated by goals that…
READ MORE PIN TO MY IDEAS Idea #649Idea posted: June 2014
Institutions: Erasmus School of Law, Erasmus University Rotterdam University of Amsterdam
Authors:
How can new product development (NPD) teams best generate ideas and develop them into viable concepts? The ‘obvious’ answer — through interaction and working together — is not necessarily the…
READ MORE PIN TO MY IDEAS Idea #388