Neurobiological Clues to Advertising Effectiveness

Idea posted: May 2015

Institutions: University of Southern California Dornsife College of Letters, Arts and Sciences    Fielding Graduate University    Claremont Graduate University   

Authors:

The AIDA model of advertising identifies Attention, Interest, Desire and Action as key to the effectiveness of an advert. In order to measure the physiology behind advertising effectiveness, a research…

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