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Search Results for Author 'Moreau, C. Page':

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Great Innovation! But What’s it for? Marketers Beware

Idea posted: April 2014

Institutions: Ivey Business School at Western University    University of British Columbia    University of Colorado Boulder Leeds School of Business   

Authors:

In a classic episode from the old American TV show The Odd Couple, the main character Felix replaces all of the traditional furniture in his apartment with new furniture featuring…

  READ MORE   PIN TO MY IDEAS Idea #355

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