Why Buying Green Is Not Considered Ethical if You Are Poor

Idea posted: December 2016

Institutions: University of Kansas, KU School of Business    Simon Fraser University, Beedie School of Business    Arizona State University W. P. Carey School of Business    University of British Columbia    Sauder School of Business   

Authors:

That low-income purchasers face challenges in the marketplace is no surprise, given that they have less money to spend than other groups. However, low-income buyers face an additional, unexpected challenge:…

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