Existing Customers and Home Markets Drive Growth

Idea posted: July 2019

Institutions: Duke University Fuqua School of Business   

Authors:

Growth is a top imperative for marketers, according to the latest CMO biannual survey conducted by Duke’s Fuqua School of Business in collaboration with Deloitte LLP and the American Marketing…

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CMO Survey: Value of Company Spending on Social Media

Idea posted: March 2018

Institutions: Duke University Fuqua School of Business   

Authors:

Companies spend 12% of their marketing budget on social media, which is three times more than in 2009. And this trend is only going to accelerate: marketing leaders expect that…

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Social Media Grabbing a Major Share of the Marketing Budget

Idea posted: October 2014

Institutions: Duke University Fuqua School of Business   

Authors:

Internet-based sales have been growing steadily — companies report a 25% increase in the past year alone, according to a survey of 351 marketing executives. Not surprisingly, investment in digital…

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