Search Ideas by Author
Search Results for Author 'McShane, Blake':
1 result(s) found
How Customers Watch What Others Buy
Idea posted: October 2013
Institutions: Kellogg School of Management The Wharton School of the University of Pennsylvania
Authors:
Why do people buy? In an era of almost unlimited choices and unprecedented access to products and services, understanding what will push customers to buy a particular product is vital…
READ MORE PIN TO MY IDEAS Idea #223
Browse By Subject
Leadership & Change
Innovation & Entrepreneurship
CSR & Governance
Learning & Behaviour
Operations
Strategy
Marketing
Loading...