The Relationship of Brand Equity to Behavioural Loyalty

Idea posted: May 2018

Institutions: Erasmus School of Economics, Erasmus University    University of Missouri-Kansas City Henry Bloch School of Management    State University of New York At Buffalo School of Management    University of Pittsburgh Joseph M. Katz Graduate School of Business   

Authors:

For many brand managers, the link between brand equity — the knowledge of and trust in the brand that for consumers differentiates that brand from its competitors — and brand…

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How and Why Shoppers Make Unplanned Purchases

Idea posted: December 2013

Institutions: Drexel University LeBow College of Business    New York University Stern School of Business    University of Pittsburgh Joseph M. Katz Graduate School of Business    University of Texas McCombs School of Business   

Authors:

A team of researchers used video tracking to observe consumers in real time during the entire shopping process. Analysing the video, the researchers were able to distinguish a number of…

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