How and Why Shoppers Make Unplanned Purchases

Idea posted: December 2013

Institutions: Drexel University LeBow College of Business    New York University Stern School of Business    University of Pittsburgh Joseph M. Katz Graduate School of Business    University of Texas McCombs School of Business   

Authors:

A team of researchers used video tracking to observe consumers in real time during the entire shopping process. Analysing the video, the researchers were able to distinguish a number of…

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