Should Technology Innovators Participate in the Commercialization Process?

Idea posted: October 2014

Institutions: ESMT European School of Management and Technology    The Wharton School of the University of Pennsylvania   

Authors:

Entrepreneurs innovating in the technology space often lack the know-how or “specialized complementary assets” within their companies to successfully commercialize their innovations. Consequently, to date, the academic literature on this…

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