Why the Best Strategic Thinkers Are Both Rational and Emotional

Idea posted: January 2016

Institutions: Emory University Goizueta Business School    University of Miami Miller School of Medicine    The Wharton School of the University of Pennsylvania    University of Arkansas for Medical Sciences   

Authors:

Michael Porter gave us a process for strategy development. It was a very cognitive process (i.e., using conscious mental activities such as thinking, understanding, learning, remembering) that followed prescribed steps:…

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