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Search Results for Author 'Euejung Hwang':
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When Customer Participation in New Product Development Raises Consumer Concerns
Idea posted: May 2025
Institutions: Yonsei University School of Business University of Edinburgh Business School Korea University Business School
Authors:
Technology-based innovation is crucial for developing new products today. Companies increasingly involve customers in new product development, notably products featuring innovations driven by technology. This involvement, known as Customer Participation…
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