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Search Results for Author 'Coviello, Lorenzo':
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Is Paid Search Advertising Worth the Money?
Idea posted: March 2018
Institutions: University of California, San Diego University of Bonn
Authors:
Companies have two options for the acquisition of customers through customer online searches. The first is to pay for search ads — those links that appear at the top of…
READ MORE PIN TO MY IDEAS Idea #695
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