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Search Results for Author 'Bradlow, Eric T.':
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How Customers Watch What Others Buy
Idea posted: October 2013
Institutions: Kellogg School of Management The Wharton School of the University of Pennsylvania
Authors:
Why do people buy? In an era of almost unlimited choices and unprecedented access to products and services, understanding what will push customers to buy a particular product is vital…
READ MORE PIN TO MY IDEAS Idea #223
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