B2B Companies Far Behind on Social Media Strategies

Idea posted: August 2019

Institutions: University of Calabria    University of Gloucestershire    Örebro University    Tampere University of Technology   

Authors:

Business-to-business (B2B) companies differ from business-to-consumer (B2C) companies in many ways. B2B company products are often more complex and require greater lead times to produce, there are fewer customers, and…

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