Why Customers Put Up With Rude Luxury Shop Assistants

Idea posted: December 2016

Institutions: University of British Columbia    Sauder School of Business    Southern Methodist University Edwin L. Cox School of Business   

Authors:

Any consumer who has entered a high-end luxury shop and been treated with disdain by the sales clerks will understand the meaning of ‘retail rejection’. Many luxury companies are trying…

  READ MORE   PIN TO MY IDEAS Idea #640