Frequency Reward Vs Customer Loyalty Programs

Idea posted: November 2013

Institutions: Tuck School of Business    University of Colorado Boulder Leeds School of Business    Cheung Kong Graduate School of Business    University of Pittsburgh Joseph M. Katz Graduate School of Business   

Authors:

There are two basic types of loyalty programs: frequency rewards, through which customers earn points or credits to be redeemed (a free hotel room after so many stays); and customer…

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