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Search Results for Author 'Mortimer, Gary':

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How to Make and Keep Customers Grateful

Idea posted: January 2018

Institutions: Queensland University of Technology Business School   

Authors:

Many companies develop their relationship marketing strategies based on the assumption that their customers are unerringly cold and calculating, and driven by one question: what kind of a financial deal…

  READ MORE   PIN TO MY IDEAS Idea #688

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