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Search Results for Author 'Moorman, Christine':

3 result(s) found
Existing Customers and Home Markets Drive Growth

Idea posted: July 2019

Institutions: Duke University Fuqua School of Business   

Authors:

Growth is a top imperative for marketers, according to the latest CMO biannual survey conducted by Duke’s Fuqua School of Business in collaboration with Deloitte LLP and the American Marketing…

  READ MORE   PIN TO MY IDEAS Idea #741
CMO Survey: Value of Company Spending on Social Media

Idea posted: March 2018

Institutions: Duke University Fuqua School of Business   

Authors:

Companies spend 12% of their marketing budget on social media, which is three times more than in 2009. And this trend is only going to accelerate: marketing leaders expect that…

  READ MORE   PIN TO MY IDEAS Idea #697
Social Media Grabbing a Major Share of the Marketing Budget

Idea posted: October 2014

Institutions: Duke University Fuqua School of Business   

Authors:

Internet-based sales have been growing steadily — companies report a 25% increase in the past year alone, according to a survey of 351 marketing executives. Not surprisingly, investment in digital…

  READ MORE   PIN TO MY IDEAS Idea #456

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