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Search Results for Author 'De Dreu, Carsten K. W.':

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When Suspending Group Debate Enables Innovation

Idea posted: June 2014

Institutions: Erasmus School of Law, Erasmus University Rotterdam    University of Amsterdam   

Authors:

How can new product development (NPD) teams best generate ideas and develop them into viable concepts? The ‘obvious’ answer — through interaction and working together — is not necessarily the…

  READ MORE   PIN TO MY IDEAS Idea #388

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