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Search Results for Author 'Bonner, Joseph M.':
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Work with Customers to Understand and Shape their Future Needs
Idea posted: March 2015
Institutions: North Carolina State University Poole College of Management University of Wisconsin-Eau Claire
Authors:
The best companies are forward-looking. They are not only concerned with what customers want to buy today, but what they will want to buy in the future. A company’s ability…
READ MORE PIN TO MY IDEAS Idea #494
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