Search Ideas by Author
Search Results for Author 'Adamopoulos, Panagiotis':
1 result(s) found
Geography Still Counts for Electronic Word of Mouth
Idea posted: March 2022
Institutions: Emory University Goizueta Business School
Authors:
The Internet age, some argue, heralds “the death of distance.” For example, aside from occasional utilitarian factors, such as shipping costs, geography is irrelevant to a purchasing decision. Unlike physical…
READ MORE PIN TO MY IDEAS Idea #816
Browse By Subject
Leadership & Change
Innovation & Entrepreneurship
CSR & Governance
Learning & Behaviour
Operations
Strategy
Marketing
Loading...