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Psychology Archives - Page 4 of 13 - Ideas for Leaders

Why Workplace Conversations Are More Successful than You Believe

Conversations with new people are an important part of most people’s social and professional lives. After such conversations, people often seem to underestimate whether the other person in the conversation enjoyed the conversation and liked them. A series of five studies confirmed what the researchers call the ‘liking gap.’  In the first section of the […]

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How Practical Features Sell Luxury Products

Marketing luxury products requires connecting with consumers’ often emotion-driven desires, aspirations, and/or fantasies. However, many consumers cannot put aside their ‘rational’ mindset, and as a result feel guilty when purchasing purely hedonistic products. How can luxury companies appeal to the pleasure-seeker in their consumers while reducing the guilt from such pleasure-seeking? The answer, according to […]

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Digital Natives and Multi-tasking Proficiency Are Harmful Myths

The digital native is a myth, according to an extensive review of the research by by Paul Kirschner of Open University of the Netherlands and Pedro de Bruyckere of Artevelde University in Ghent, Belgium. Writing in Teaching and Teacher Education journal, Kirschner and Bruyckere argue that multiple academic studies in multiple countries show repeatedly that […]

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Integrating Social Identities Spurs Creativity and Innovation

Melancholic Masks (wikimedia commons)

Research has shown that creativity and innovation come from combining seemingly unrelated or irrelevant knowledge. You can create the context for combining unrelated knowledge by bringing together people with diverse backgrounds and knowledge. Thus, diversity (which might be based on race or gender but also on profession or function) is often sought in brainstorming teams. […]

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