Idea #130
New Priorities for Marketing Leaders
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New Priorities for Marketing Leaders
KEY CONCEPT
The priorities of marketing leaders are rapidly changing. According to a report from Cranfield School of Management, improving marketing’s ability to work cross-functionally and building influence at Board level are currently two of the lowest priorities for marketing leaders. Could this pose a problem when it comes to long-term strategies?
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Idea conceived
January 1, 2013Idea posted
Apr 2013Subject
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