In the world of social impact and public health, there is a long-standing belief that the best way to get people to care about a problem is to show them its massive scale. Activists, non-profits, and government agencies often lead their campaigns with staggering statistics: ‘1 in 10 people will develop Alzheimer’s’ or ‘4.2 million […]
Read More… from The Big Problem Paradox: When Prevalence Reduces Urgency
Visual advertising is a multi-billion-dollar global industry, with digital image ad spending alone exceeding $300 billion annually. Despite this massive investment, the traditional process of creating visual content remains expensive, time-consuming, and complex, often involving specialized photographers, CGI modelling, and extensive pre-testing that can cost anywhere from $2,000 to $50,000 per project. While generative AI […]
Read More… from Teaching AI to Create Ads That Outperform the Professionals
The research addresses an understudied phenomenon: the association between innovation and stock market bubbles, defined as rapid increases and subsequent declines in stock prices. Using a comprehensive sample of 51 major innovations introduced between 1825 and 2000, a team of U.S. and European researchers tested for bubbles in the stock prices of the commercializing firms […]
Read More… from The Surprisingly Positive Link Between Innovations and Stock Market Bubbles
The Internet age, some argue, heralds “the death of distance.” For example, aside from occasional utilitarian factors, such as shipping costs, geography is irrelevant to a purchasing decision. Unlike physical stores, the geographic location of online vendors is irrelevant to the consumer. Along these same lines, one might assume that geographical proximity is even less […]
Read More… from Geography Still Counts for Electronic Word of Mouth
A study based on an exhaustive review of the research related to personalized marketing—marketing that is tailored to the interests or personalities of consumers—dissects the psychological and contextual factors that impacts how consumers react to personalized matching, including whether the marketing is more or less persuasive. In addition to individual personality traits or interests, marketing […]
Read More… from Why Personalized Marketing Succeeds or Backfires
Most major firms have online brand communities to reinforce their connections with customers and increase their reputation, brand patronage and customer spending. These online communities offer satisfied customers the ability to easily and widely spread positive word of mouth about the company. However, online brand communities offer dissatisfied customers the same ability to spread negative […]
From General Motors to the local hair salon, every company, business and organization knows that marketing today inevitably includes social media marketing. Visibility is important: marketers will exert great effort (e.g. through search engine optimizing) to attract greater numbers of prospects and customers to their site. But what happens when customers arrive? Are they engaged […]
Read More… from Engineer Your Social Media Content to Engage Your Customers
Most people will agree – and academic research supports them – that men and women have different shopping styles. Women are more likely than men to see shopping as a leisure activity and an opportunity to socialize. They also take more pleasure in time–consuming comparison shopping. Men are more in a hurry, using brands and […]
Read More… from Why Gender Differences in Shopping Styles Are Stronger than National Differences
The typical customer referral program offers a monetary reward for customers of a product or service who find other customers to buy that product or service. In most cases, the referral program is public: that is, the recipient of the referral knows that the person who recommended the product is being compensated for the referral. […]
Growth is a top imperative for marketers, according to the latest CMO biannual survey conducted by Duke’s Fuqua School of Business in collaboration with Deloitte LLP and the American Marketing Association. Nearly 40% of the 323 CMO respondents to the survey put growth as their number one imperative, and another 30% of respondents put it […]
Read More… from Existing Customers and Home Markets Drive Growth
