Marketing Archives - Page 10 of 10 - Ideas for Leaders

New Priorities for Marketing Leaders

This research sought to learn more about the strategic, functional and tactical priorities of marketers for the future. What they found was a rapidly changing focus in marketing strategies, and a sharp divergence between British and continental European firms. The survey results indicate three top marketing priorities for companies in 2013: Taking advantage of the opportunities […]

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Last Call for Social Media Sceptics

How are managers today using social media tools and how important are those tools becoming to their organizations? In collaboration with Deloitte, MIT Sloan Management Review conducted a survey of nearly 3,500 executives to gain insight into, and a richer understanding of, how organizations are leveraging social media and social networks. They define “social business” […]

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