Industry Disruption: Sequence and Timing of Responses Are the Key to Survival

Idea posted: March 2018

Institutions: University of Cambridge Judge Business School    University of Illinois at Urbana-Champaign Gies College of Business   

In 1980, the U.S. freight railroad industry was deregulated. Railroad companies now had the freedom to abandon unprofitable lines and acquire new ones. They were also no longer banned from…

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Adapt Your Choice of Product-Related Services to the Industry Life Cycle

Idea posted: July 2015

Institutions: MIT Sloan School of Management    Tuck School of Business    Boston University Questrom School of Business   

There are a variety of product-related services that manufacturers offer their customers. New research pinpoints the following different categories of services: Complementary services help customers feel more comfortable buying the…

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Why Increasing Demand Is Not Always the Answer to New Competition

Idea posted: October 2014

Institutions: University of Michigan Ross School of Business    University of Chicago Booth School of Business    University of North Carolina Kenan-Flagler Business School   

Using the movie exhibition industry as its central case study, a team of researchers studied how the entry of a new movie theatre impacts an incumbent’s theatre movie choices. From…

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Should Technology Innovators Participate in the Commercialization Process?

Idea posted: October 2014

Institutions: ESMT European School of Management and Technology    The Wharton School of the University of Pennsylvania   

Entrepreneurs innovating in the technology space often lack the know-how or “specialized complementary assets” within their companies to successfully commercialize their innovations. Consequently, to date, the academic literature on this…

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What Your Company Can Learn from Supercompetitors

Idea posted: October 2014

Institutions: Kellogg School of Management   

Traditionally, industry-leading companies used to be large conglomerates that gained their dominant competitive advantage through an accumulation of assets and positions, which gave them unbeatable economies of scale. Thanks to…

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Why Companies from Emerging Markets Are Putting the Heat on Multinationals

Idea posted: August 2014

Institutions: York University Schulich School of Business   

What is the basis for a company’s competitive advantage? Traditionally, this question elicits one of two answers: 1) Industry structure. Finding the product-market space within a particular industry that is…

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First Choice Most Chosen

Idea posted: December 2013

Institutions: University of California, Berkeley    Harvard University   

Research dating as far back as the early 20th century has shown that the first argument presented to humans on even complex topics has greater persuasive appeal and is more…

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