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Why Companies from Emerging Markets Are Putting the Heat on Multinationals - Ideas for Leaders

Why Companies from Emerging Markets Are Putting the Heat on Multinationals

Idea #427

Why Companies from Emerging Markets Are Putting the Heat on Multinationals

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KEY CONCEPT

While multinational corporations typically establish their dominant competitive advantage thanks to their position in the industry and/or access to strategic resources, somehow firms from emerging markets who have neither of these advantages are beginning to dominate globally — or at least compete for domination — in their industries. The reason: while MNCs compete on position or possession, the emerging MNCs are competing on action. They have developed innovative business models, often as a direct result of conditions in their home markets, that give them the edge. 


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Idea conceived

June 1, 2013

Idea posted

Aug 2014
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