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Competitive strategy Archives - Ideas for Leaders

The Four Business Models Based on Customer Interactions

Image by Gerd Altmann on Pixabay

An ongoing collaborative research project, led by Bayes Business School professor Charles Baden-Fuller and involving scholars from around the world, has developed a fundamental typology of business models based on customer interactions. These interactions can be either dyadic—involving interactions with one customer group—or triadic, involving interactions with two customer groups who are each interacting with […]

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How CSR Can Lead to Lucrative Government Contracts

According to the World Trade Organization, the products and services purchased by the government account for 15-20% of developing countries’ GDP. Putting aside the relative handful of defence contractors with their multi-billion contracts, how can companies break into the B2G sector? The surprising answer from one academic researcher is a firm’s corporate social responsibility activities. […]

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Promotion-Focus CEOs and CFOs Drive Strategic Growth

In the language of psychology, individuals who are more afraid of missing opportunities than taking risks are considered promotion-focused. Their counterparts are individuals who are more afraid of taking risks than missing opportunities; these are prevention-focused individuals.  A study of U.S CEOs and CFOs (the latter considered the second most influential executive in strategic decisions) […]

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B2B Companies Far Behind on Social Media Strategies

Business-to-business (B2B) companies differ from business-to-consumer (B2C) companies in many ways. B2B company products are often more complex and require greater lead times to produce, there are fewer customers, and because of the complexity of the products, the relationship between customers and suppliers are closer and more personal. For many in B2B industries, these differences […]

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Staying Competitive Today While Preparing Full-On for Future Success

Ambidexterity involves two goals that are often at odds:  exploitation – successfully competing in the present with quality products and services, superior execution, and successful marketing; and  exploration – preparing to win the future through investments in R&D and innovation and acquiring the knowledge to anticipate changes in the business environment.  How can companies navigate […]

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