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Competitive strategy Archives - Page 3 of 6 - Ideas for Leaders

The Power of Scenarios to Open New Perspectives

The word ‘scenarios’ has many different meanings in a variety of fields and disciplines. In strategic planning, scenarios refer to a small set of carefully structured and tailored narratives about the future context a company or an industry might inhabit. These narratives are developed through interviews and workshops with a broad range of stakeholders related to the focal […]

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Why the Best Strategic Thinkers Are Both Rational and Emotional

Michael Porter gave us a process for strategy development. It was a very cognitive process (i.e., using conscious mental activities such as thinking, understanding, learning, remembering) that followed prescribed steps: gather the right data, avoid biases, and choose activities that differentiate the firm from competitors.  There is one problem with the cognitive development of strategy: […]

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Adapt Your Choice of Product-Related Services to the Industry Life Cycle

There are a variety of product-related services that manufacturers offer their customers. New research pinpoints the following different categories of services: Complementary services help customers feel more comfortable buying the product because they either smooth the sale and use of the product or they adapt the product’s functionality. Complementary smoothing services — such as financing, […]

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The Unexpected Impact of Click and Collect Retail Programs

A website today is indispensable for any retail operation, no matter how small. The Internet is an integral part of the shopping experience. Not every online retail experience is the same. Grocery stores might offer coupons, office supplies stores might offer coupons and the opportunity to purchase products, and sites such as BarnesandNoble.com are full-service […]

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The Role of Identity When an Organization’s Purpose Changes

Many organizations must deal with multiple ‘logics’ that come with different and often conflicting or competing rules of the game. For example, organizations in the medical field must balance the logics of science and care. Companies in the micro-finance industry balance commercial and development logics: they are bankers who are also involved in advancing developing […]

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Markdown Vs Everyday-Low-Prices: The Impact of Regret and Availability Misperceptions

Özalp Özer of The University of Texas at Dallas and Yanchong Zheng of MIT Sloan researched the role of regret and availability misperception in shaping a retailer's pricing and inventory strategies. They found that forward-looking consumers who see a product they want to buy will hesitate: should they buy it now, or wait till later when […]

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Why Increasing Demand Is Not Always the Answer to New Competition

Using the movie exhibition industry as its central case study, a team of researchers studied how the entry of a new movie theatre impacts an incumbent’s theatre movie choices. From the perspective of movie theatres, the movies that bring in more patrons (for example, the big-budget blockbusters or highly popular, recently released movies) are more […]

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