Idea #434
When Showrooms Help Online Companies
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When Showrooms Help Online Companies
KEY CONCEPT
Nearly every bricks-and-mortar company will have an online presence today. But a few intrepid companies are going in the opposite direction: online companies are starting to open offline showrooms — and research shows the result is a boost in sales… and happy customers.
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Idea conceived
December 1, 2013Idea posted
Aug 2014
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