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When Customer Referral Programs Backfire - Ideas for Leaders

When Customer Referral Programs Backfire

Idea #745

When Customer Referral Programs Backfire

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KEY CONCEPT

A new study reveals that customer referral programs can sometimes backfire: customers are less likely to recommend innovative products when they are rewarded for finding new customers. The study explores the reasons for this surprising negative impact.


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Idea conceived

May 2, 2019

Idea posted

Jul 2019
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