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Journal of the Academy of Marketing Science Archives - Ideas for Leaders

Using Adaptive Decision-Making in Customer Management

Customers are considered a firm’s most important asset, and acquiring and retaining them is a vital concern for managers. But how exactly do managers make customer management decisions? According to the University of St. Gallen’s Dr. Johannes Bauer and his fellow researchers, little is known about the decision-making processes of individual managers when they are […]

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