Socially Aware, Media Savvy: Social Media Strategy
This is one of our free-to-access content pieces. To gain access to all Ideas for Leaders content please Log In Here or if you are not already a Subscriber then Subscribe Here.![Main Image](/sites/default/files/idea_image/77_marriage_a-la-mode_william_hogarth.jpg)
Social media offers both great opportunities, and also challenges, to businesses. For those that embrace social media – by adopting the right strategy – risks can be averted and rewards unlocked. Using a simple framework to create an effective strategy for social media can enable your company to enjoy its benefits.
Companies can no longer control their communications with their customers. Social media tools have enabled information to be generated from within the marketplace by consumers themselves. This shift of power presents significant challenges for companies that fail to come to terms with it. But for those that do embrace social media, the rewards can be great. Different methods of collaboration and innovation are becoming ever more prevalent and companies are increasingly realizing the commercial gains that can be achieved through these new business models.
A comprehensive six-stage framework will enable businesses to plan, run and improve their use of social media as part of their marketing strategy. This simple, but effective, framework covers most situations and can be deployed in most companies, whether operating in the business-to-consumer (B2C) or business-to-business (B2B) space. The six stages are:
For most companies, embarking on a social media strategy can enable them to create a customer-centred environment, using technology to accelerate real-time interactions. But the successful implementation of a social media strategy will depend on you, as a business leader:
Developing a Social Media Strategy, Clark. M, Bryan. A, Shapiro. M, The Henley Centre for Customer Management. The full paper can be obtained via The Henley Centre for Customer Management.
Ideas for Leaders is a free-to-access site. If you enjoy our content and find it valuable, please consider subscribing to our Developing Leaders Quarterly publication, this presents academic, business and consultant perspectives on leadership issues in a beautifully produced, small volume delivered to your desk four times a year.
For the less than the price of a coffee a week you can read over 650 summaries of research that cost universities over $1 billion to produce.
Use our Ideas to:
Speak to us on how else you can leverage this content to benefit your organization. info@ideasforleaders.com