Idea #197
Pricing and the Power of Red
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Pricing and the Power of Red
KEY CONCEPT
Retailers commonly highlight prices and ‘good deals’ in red in their ads and promotional material. But relatively little is known about how this affects consumers. New research reveals that the impact varies significantly by gender. Put simply: men are likely to see a bargain when they see red; women are far less easily swayed. The findings have clear implications for companies — and for precision marketing.
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Idea conceived
June 1, 2013Idea posted
Aug 2013
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