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Engineer Your Social Media Content to Engage Your Customers

From General Motors to the local hair salon, every company, business and organization knows that marketing today inevitably includes social media marketing. Visibility is important: marketers will exert great effort (e.g. through search engine optimizing) to attract greater numbers of prospects and customers to their site. But what happens when customers arrive? Are they engaged […]

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Transforming Nokia

Risto Siilasmaa, the author, joined the Nokia board in 2008 at the peak of that company’s fame and fortune. As the junior board member he admits he was overawed by the position and felt unable to fully influence the discussions, and was uncomfortable with the seemingly detached and mechanistic procedure of board discussions. It was […]

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You Are Not Human

The irony with metaphor is that while the speaker or author is using it to paint an image of one thing as another, ‘the financial storm’, ‘the Arab Spring’… these are illusory, in reality there was no storm, nor Spring. “Welcome to the mysterious world of metaphor, in which everything is something it is not” […]

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CEOs-Gender-biased Formative Years Has a Negative Economic Impact

New research into the personal history and decisions of division managers, CEOs and directors of nearly 360 S&P 1500 industrial conglomerates reveals the extent of the gender bias that exists in large corporations, and highlights some of the surprising origins of the bias. Specifically, the in-depth study led to the following findings: 1. CEOs are […]

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The Cost Advantage of Reshoring

Despite the well-known and well-documented financial benefits of outsourcing and offshoring business activities, a growing number of U.S. companies are changing direction: they are moving their business activities, including manufacturing and service operations, from foreign markets back to the U.S. — a process known as ‘reshoring’. Reshoring entails both benefits and costs. On the benefit […]

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Unscaled

2007 is Taneja's key year for the AI revolution when mobile computing (iPhone), cloud computing (Amazon Web Services, AWS) and social networking (Facebook) took off together. The last decade has seen the creation of so much data through this triumvirate that AI has been able to surge ahead in ways that the lack of data […]

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Bring Your Own Device to Work: The Pros and Cons for a Multinational

The IT innovations that have emerged on the consumer market in recent years have led employees, familiar with the benefits consumer products offer, to expect the same level of technology to be provided by their corporate IT departments. This trend, referred to as the ‘consumerization of IT’, has increasingly brought consumer innovations into the workplace; […]

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