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Engineer Your Social Media Content to Engage Your Customers

From General Motors to the local hair salon, every company, business and organization knows that marketing today inevitably includes social media marketing. Visibility is important: marketers will exert great effort (e.g. through search engine optimizing) to attract greater numbers of prospects and customers to their site. But what happens when customers arrive? Are they engaged […]

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CEOs-Gender-biased Formative Years Has a Negative Economic Impact

New research into the personal history and decisions of division managers, CEOs and directors of nearly 360 S&P 1500 industrial conglomerates reveals the extent of the gender bias that exists in large corporations, and highlights some of the surprising origins of the bias. Specifically, the in-depth study led to the following findings: 1. CEOs are […]

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The Cost Advantage of Reshoring

Despite the well-known and well-documented financial benefits of outsourcing and offshoring business activities, a growing number of U.S. companies are changing direction: they are moving their business activities, including manufacturing and service operations, from foreign markets back to the U.S. — a process known as ‘reshoring’. Reshoring entails both benefits and costs. On the benefit […]

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Bring Your Own Device to Work: The Pros and Cons for a Multinational

The IT innovations that have emerged on the consumer market in recent years have led employees, familiar with the benefits consumer products offer, to expect the same level of technology to be provided by their corporate IT departments. This trend, referred to as the ‘consumerization of IT’, has increasingly brought consumer innovations into the workplace; […]

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How to Win a Price War

Competing aggressively and repeatedly on price can threaten the future of companies. The losers of price wars have been known to go out of business, and the survivors to suffer a long-term squeeze on profitability. Generally, the winners are companies that have a superior cost structure. It is, however, possible for a ‘weaker’ company to […]

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Profits Vs Principles: Market Competition and Moral Transgression

Why do unethical practices become ‘normalized’ in some organizations? Why do errant employees sometimes go unpunished for long periods of time? These are questions that many people will have asked in the wake of the phone hacking scandal at News of the World and the recent interest-rate-rigging scandals at major banks. One explanation is that […]

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Changing Attitudes to Business Ethics: Insights from South Africa

Recent decades have seen increased focus on corporate governance and business ethics — and an increased number of ethics-based courses at business schools. While this is true of countries across the world, South Africa can be considered a special case. In South Africa, dramatic changes to the corporate governance regime have coincided with — and, […]

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